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Zusatztext 'Donald and Gammack have managed to breathe life into the often perfunctory exercise of comparative cultural geography with their vibrant stories of three great cities of the West Pacific Rim. Reading this interdisciplinary smorgasbord will whet your appetite for engaging in depth with the fresh and fascinating matter of branding cities.' Stuart Cunningham! Queensland University of Technology! Australia 'A welcome contribution to the growing literature on the inter-relationships between cinema and the city. Through a focus on city branding in Hong Kong! Shanghai and Sydney! this book helps our understanding as to why more and more of the world's cities appear to have stepped right out of the movies.' Richard G. Smith! University of Swansea! UK '...a timely and thought-provoking read that isstrongly recommended for every tourism school library.' Tourism Recreation Research Informationen zum Autor Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia. Klappentext Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general. Zusammenfassung Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general. Inhaltsverzeichnis Introduction An Argument for the Cinematic City; Chapter 1 A Discussion of Method; Chapter 2 Branding the City; Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong); Chapter 4 Flatlands Revisited; Chapter 5 Chromatic Contours; Chapter 6 Shanghai: World City?; Chapter 7 The Future of City Branding;...
