Fashion Trends and Forecasting - The Fashion Futurists'' Toolkit

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Sommario

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions 1. Fashion futurists' toolkit: Introduction to trend research and the role of trend forecasting 2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study 3. Macro environment analysis and fashion lifestyle trends 4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies Part 2: Micro trends - Forecasting colour, textiles and fashion design 5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry 6. Colour forecasting: A data-driven approach to identifying "colour futures" 7. Trends in yarns, fabrics and materials 8. Fashion designers' tools for forecasting trends Part 3: Fashion trend forecasting - The future 9. Trend forecasting in virtual worlds 10. The future of fashion forecasting 11. Forecasting industry practices: Fashion futurists' careers

Info autore

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.
Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.
Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Riassunto

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Dettagli sul prodotto

• Autori: Eunsuk Hemingray Hur
• Con la collaborazione di: Caroline Hemingray (Editore), Eunsuk Hur (Editore), Stephen Westland (Editore), Westland Stephen (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 14.03.2025
• EAN: 9781032541846
• ISBN: 978-1-0-3254184-6
• Pagine: 256
• Serie: Mastering Fashion Management
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Forecasting, BUSINESS & ECONOMICS / Marketing / General, DESIGN / Fashion & Accessories, BUSINESS & ECONOMICS / Purchasing & Buying, Fashion & beauty industries, Sales & marketing, Retail sector, Sales and marketing, Hospitality and service industries, Retail and wholesale industries