Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising

Info autore

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Dettagli sul prodotto

• Autori: Jamieson, Kathleen Hall Jamieson
• Editore: Oxford University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.09.1996
• EAN: 9780195089424
• ISBN: 978-0-19-508942-4
• Dimensioni: 132 mm x 203 mm x 41 mm
• Peso: 658 g
• Illustrazioni: 4 halftones
• Categorie: Scienze sociali, diritto, economia > Scienze politiche > Scienze politiche e cittadinanza attiva; USA, Advertising, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion, Later 20th century c 1950 to c 1999, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, c 1945 to c 2000 (Post-war period), Elections and referenda / suffrage