Pitch, Tweet, Or Engage on the Street - How to Practice Global Public Relations and Strategic Communication

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures.

Sommario

1. Global and Local Approaches to International Public Relations 2. Culture Is the Key 3. Building, Managing, and Evaluating Your Global Public Relations Team 4. Global Crisis Communication 5. Global Public Relations for Corporations 6. Public Relations on Global Issues 7. Global Public Relations for Governments 8. The Global Media and Social Networks 9. Public Relations in Asia and the Pacific 10. Public Relations in Europe 11. Public Relations in the Middle East and North Africa 12. Public Relations in North and Latin America 13. Public Relations in Sub-Saharan Africa

Info autore

Kara Alaimo, Ph.D., is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.

Riassunto

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures.

Dettagli sul prodotto

• Autori: Kara Alaimo, Alaimo Kara
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 28.02.2025
• EAN: 9781032531106
• ISBN: 978-1-0-3253110-6
• Pagine: 368
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Scienze umane, arte, musica > Storia; History, Media Studies, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / International / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, International business, Humanities, Communication Studies, News media and journalism