Event Stakeholders - Theory and methods for event management and tourism

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

Dettagli sul prodotto

• Autori: Donald Getz, Professor Donald (Professor Emeritus Getz, Mathilda van Niekerk, Mathilda (Associate Professor Van Niekerk
• Editore: Goodfellow Publishers Limited
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 11.02.2019
• EAN: 9781911396635
• ISBN: 978-1-911396-63-5
• Pagine: 198
• Serie: Events Management Theory and Methods
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche