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This study, "Radio Benue Messages and the Prevention of the Spread of COVID-19: Assessment of Gboko LGA, Benue State," evaluated the impact of Radio Benue messages on preventing COVID-19 spread in Gboko Local Government Area, Benue State. Anchored in persuasion and cultivation theories, a survey design and questionnaire were employed for data collection. The findings revealed that the audience accepted and adhered to Radio Benue's COVID-19 messages, significantly reducing the spread of the virus. The major effects included increased stay-at-home behavior, use of hand sanitizers and maintenance of social distancing. The study concluded that despite the COVID-19 surge in Nigeria, Radio Benue's messages significantly curbed the spread of the virus in Gboko LGA, maintaining a lower infection rate compared to other states. The adherence to preventive measures, such as staying home and using hand sanitizers, was largely due to these messages. The study recommended government recognition of the effectiveness of radio in health communication, advocating for proper funding to ensure regular and effective health awareness programmes.
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Cyprian T. Gbasha and Tavershima Avar both graduates of Mass Communication from the Benue State University, Makurdi-Nigeria. Margaret N. Vihive is a graduate of Microbiology from the Joseph Sarwuan Tarka University, Makurdi-Nigeria. Gbasha is currently reading for his Masters of Science in Mass Communication at the Bayero University, Kano-Nigeria.
