Marketing Island Destinations

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have b

Sommario

1. Small Island Developing States: Issues and Prospects 2. Strategic Destination Marketing: The Key to a Competitive Advantage 3. Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers? 4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach 5. Market Positioning: The Case of Barbados 6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus 7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website 8. Strategic Destination Marketing, Nagigi style: Olivia’s Homestay in Fiji 9. Tourism, Destination Imaging and the ‘New’ Paradigm: Rebranding Paradise in the Hawai‘ian Islands 10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember 11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean 12. Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations 13. The Competitive Island Destination

Info autore

Acolla Lewis-Cameron, Sherma Roberts

Riassunto

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have b

Dettagli sul prodotto

• Autori: Acolla (University of the West Indies Lewis, Acolla Roberts Lewis, Acolla Roberts Lewis-Cameron
• Con la collaborazione di: Acolla Lewis (Editore), Lewis Acolla (Editore), Acolla Lewis-Cameron (Editore), Lewis-Cameron Acolla (Editore), Sherma Roberts (Editore), Roberts Sherma (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 14.10.2024
• EAN: 9781032928463
• ISBN: 978-1-0-3292846-3
• Pagine: 186
• Categorie: Guide e manuali > Sport; Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Hospitality industry, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries