New Approaches to Creating a Culture of Innovation

Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.

Info autore

Fons Trompenaars, PhD is director of Trompenaars Hampden-Turner Consulting, an innovative centre of excellence on intercultural management. He is the world's foremost authority on cross-cultural management and is author of many books and related articles. He is CEO of THT Consulting and Culture Factory and visiting professor at The Free University of Amsterdam.
Peter Woolliams, PhD is professor emeritus of international management at Anglia Ruskin, Cambridge (UK) and is partner in THT Consulting and its technical subsidiary Culture Factory. He has collaborated and published jointly with Fons over some 25 years. He has worked with Fons to develop a whole series of diagnostic apps and profiling tools and cultural databases which has led to the creation of the intellectual property of THT Consulting.

Riassunto

Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.

Dettagli sul prodotto

• Autori: Fons Trompenaars, Fons (Trompenaars Hampden-Turner Consulting Trompenaars, Peter Woolliams, Peter (Anglia Ruskin Woolliams, Peter (Anglia Ruskin College Cambridge Woolliams
• Editore: Emerald Publishing Limited
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 14.01.2025
• EAN: 9781836084570
• ISBN: 978-1-83608-457-0
• Pagine: 104
• Dimensioni: 229 mm x 153 mm x 8 mm
• Peso: 166 g
• Serie: The New Business Culture
• Categoria: Scienze sociali, diritto, economia > Economia > Management