Selling Sin - The Marketing of Socially Unacceptable Products

Sommario

Preface to the Second Edition
Introduction
Tobacco: Past and Present
The Alcoholic Beverage Industries
Handguns, Rifles, and Shotguns: The Firearms Industry
Gambling in America
The Business of Pornography
Target Marketing: Challenges and Consequences
Product Line Management in Socially Unacceptable Industries
Promotion Strategies: Media and Messages
Promotion Strategies: Symbols and Other Promotional Tools
The Internet
Problems in Pricing and Distribution
Public Affairs Strategies
Summing Up

Info autore

D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.

Dettagli sul prodotto

• Autori: D. Kirk Davidson
• Editore: Bloomsbury
• Lingue: Inglese
• Raccomandazione d'eta': 7 a 17 anni
• Formato: Tascabile
• Pubblicazione: 30.12.2003
• EAN: 9781567206456
• ISBN: 978-1-56720-645-6
• Pagine: 264
• Peso: 425 g
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Business: Marketing, Advertising and Sales