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This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques.
The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers.
Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.
Sommario
Preface
Drop Shipping: Definitions and Usage
Drop Shipping as a Marketing Policy
Drop Shipping Research
Functions and Services of Drop Shippers
Syndicated Catalogs and Graphics Provided by Drop Shippers
Drop Shipper-Middleman Relations
Direct Marketing Guidelines and Product Evaluations for Mail Order Promotions
Drop Shipping News
Drop Shipping Sources
Costs and Marketing Risks of Inventory
Drop Shipping and Direct Response Advertising
Economic Aspects of Drop Shipping
Selected Bibliography
Index
Info autore
NICHOLAS T. SCHEEL is founder and editor of Drop Shipping News, a trade publication devoted to all facets of drop shipping, particularly in reference to mail order. Mr. Scheel has been a Vice President of Consolidated Marketing Services, Inc., a firm specializing in direct response advertising and marketing services.
