Ulteriori informazioni
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Sommario
Preface
Acknowledgments
Department Stores: Dinosaurs and Champions
Mass Retailers: Gone Are the Days
The Old Five and Dime: An Endangered Species
Supermarkets: Competitive Victims
Discounters: Challengers and Warriors
Specialty Clothing Stories: Battling the Giants
Home Improvement Centers: A New Powerhouse
Hamburgers: Gold in Those Hills
Hotels: Adventures in Lifestyle Market Segmentation
Credit Cards: The Plastic Wars
In-Home Shopping: Retailing without Walls
Selected Bibliography
Index
Info autore
RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of
Lifestyle Market Segmentation (Praeger, 1991),
Marketing to Changing Consumer Markets (Praeger, 1983), and
Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of
The Journal of Consumer Marketing,
The Journal of Business and Industrial Marketing, and
The Akron Business and Economic Review.
ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.
