Cableviewing

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

Info autore

eter /f Carrie enberg /f Bradley /i S.

Dettagli sul prodotto

• Autori: Bradley S. Greenberg, Greenberg Bradley S., Carrie Heeter, Heeter Carrie
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.1988
• EAN: 9780893914677
• ISBN: 978-0-89391-467-7
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; LANGUAGE ARTS & DISCIPLINES / Communication Studies, TECHNOLOGY & ENGINEERING / Television & Video, Communication Studies, Business: Business Communications, Television technology