The Management of Business-to-Business Advertising - A Working Guide for Small to Mid-size Companies

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Info autore

The late Stewart Halsey Ross was a mechanical engineer and history professor. He spent two years analyzing bomb accuracy tests for the U.S. Army Ordnance Corps. He lived in Norwalk, Connecticut.

Dettagli sul prodotto

• Autori: Stewart Halsey Ross, Ross Stewart
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 21.07.1986
• EAN: 9780899301631
• ISBN: 978-0-89930-163-1
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, Business: Marketing, Advertising and Sales