Retail Marketing Strategy - Planning, Implementation, and Control

"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice

Info autore

A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. He is also a Distinguished Fellow in the Academy of Marketing Science, for which he previously served as Chairman of its Board of Governors. An internationally recognized authority on marketing, international business, and economic development, he lectures worldwide and has taught thousands of students in a career spanning 40 years. He is the author or co-author of over 250 articles, 17 books, and 30 monographs

ong his books are Social Responsibility in Marketing (Quorum, 1992), Counterturbulence Marketing (Quorum, 1993), International Consumer Behavior (Quorum, 1994), and Empowering the American Consumer (Quorum, 2000).

Dettagli sul prodotto

• Autori: A. Coskun Samli, Samli A. Coskun
• Editore: Bloomsbury
• Lingue: Inglese
• Raccomandazione d'eta': 7 a 17 anni
• Formato: Copertina rigida
• Pubblicazione: 12.01.1989
• EAN: 9780899302492
• ISBN: 978-0-89930-249-2
• Pagine: 373
• Peso: 765 g
• Categorie: Scienze sociali, diritto, economia > Economia > Altro; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Distribution, Sales & marketing, Sales and marketing, Retail and wholesale industries, Distributive industries, Business: Marketing, Advertising and Sales