Mass Advertising as Social Forecast - A Method for Future Research

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

Info autore

les /f Robert /i Brent

Dettagli sul prodotto

• Autori: Jib Fowles, Robert Brent Fowles, Fowles Jib
• Editore: Bloomsbury
• Lingue: Inglese
• Raccomandazione d'eta': 7 a 17 anni
• Formato: Copertina rigida
• Pubblicazione: 11.08.1976
• EAN: 9780837185958
• ISBN: 978-0-8371-8595-8
• Pagine: 156
• Peso: 397 g
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; EDUCATION / General, Business & Economics / General, Business & management, Sales and marketing, Business: Marketing, Advertising and Sales