Advertising, Alcohol Consumption, and Mortality - An Empirical Investigation

Sommario

Introduction
Data Description
Alcohol Consumption
Changes in Alcohol Consumption
Alcohol Related Disease Mortality
Summary and Conclusions
Notes
Bibliography
Index

Info autore

JOSEPH C. FISHER, president, InterData Inc., is an advertising executive and sociologist who has studied alcoholism at length. He is the author of
PETER A. COOK, vice president, InterData Inc., is a market research professional and statistician who has 25 years experience evaluating marketing programs and advertising. He is a specialist in econometric modeling and time series analysis.

Dettagli sul prodotto

• Autori: Peter Cook, Cook Peter A., Joseph Fisher, Fisher Joseph C.
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.08.1995
• EAN: 9780313294570
• ISBN: 978-0-313-29457-0
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Advertising, COOKING / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Research, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Statistics, BUSINESS & ECONOMICS / Econometrics, Cookery / food & drink etc, Advertising Industry, Social research & statistics, Econometrics, Social research and statistics, Econometrics and economic statistics, Cookery / food and drink / food writing, Business: Marketing, Advertising and Sales