Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey

Sommario

Preface
Introduction
The Theoretical Basis for Advertising Effects
Exposure to Alcohol Images in Mass Media
The Experimental Evidence for Media Effects
The Macroeconomic Relationship Between Advertising and Consumption
Summary and Conclusions
Notes
References
Index

Info autore

JOSEPH C. FISHER is President of InterData, Inc., a research firm specializing in advertising evaluation studies and marketing investment analysis. His previous books include Advertising, Alcohol Consumption and Abuse (Greenwood, 1993) and Advertising, Alcohol Consumption and Mortality (Greenwood, 1995). He is also the author of several works in criminology including a study of the relationship between the availability of firearms and homicide rates.

Dettagli sul prodotto

• Autori: Joseph C. Fisher, Fisher Joseph C.
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.08.1993
• EAN: 9780313289590
• ISBN: 978-0-313-28959-0
• Categorie: Saggistica > Enciclopedie, opere di consultazione > Enciclopedie, lessici; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Disease & Health Issues, SOCIAL SCIENCE / Research, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Statistics, Drug & substance abuse: social aspects, Social research & statistics, Social research and statistics, Drugs and alcohol: social aspects, Media, Information & Communication Industries, Business: Marketing, Advertising and Sales