Global Perspectives in Marketing

?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice

Info autore

ynak /f Erdener /r ed.

Dettagli sul prodotto

• Autori: Kaynak Erdener
• Con la collaborazione di: Erdener Kaynak (Editore)
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.10.1985
• EAN: 9780275902100
• ISBN: 978-0-275-90210-0
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, International business, Sales & marketing, Sales and marketing, Business: Marketing, Advertising and Sales