Information Sources in Advertising History

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History

Info autore

llay /f Richard /i W. /r comp. and ed.

Dettagli sul prodotto

• Autori: Richard Pollay, Richard W. Pollay
• Con la collaborazione di: Richard W. Pollay (Editore)
• Editore: Bloomsbury
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 26.07.1979
• EAN: 9780313214226
• ISBN: 978-0-313-21422-6
• Categorie: Saggistica > Enciclopedie, opere di consultazione > Enciclopedie, lessici; EDUCATION / General, Business & Economics / General, Bibliographies, catalogues, Business: Marketing, Advertising and Sales