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The future of mass media may appear unpredictable and too complex to fathom, but
Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.
Regardless of the visual, aural, or printed form,
Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Sommario
Preface
Introduction
Books by Randall Scott Sumpter
Cable by George Thottam
Computers by Curtis R. Holsopple
Magazines by Leara D. Rhodes
Newspapers by Randy E. Miller
Public Relations by Julie K. Henderson
Radio by Edward Turner
Recording by Steven J. Dick
Satellites by Steven J. Dick
Television by O. Patricia Cambridge
Politics by Robert M. Knight
Religion by Michael A. Longinow
Women by Carolyn M. Byerly
Developing Nations by Bala A. Musa and Emeka J. Okoli
Developed Nations by Leara D. Rhodes
Bibliography
Index
Info autore
ERWIN K. THOMAS is a Professor/Director of the Graduate Program in the Department of Mass Communications and Journalism at Norfolk State University in Norfolk, Virginia. He is the author of
Make Better Videos With Your Camcorder and co-editor of
A Handbook on Mass Media in the United States (Greenwood, 1994).
BROWN H. CARPENTER has been a reporter and editor for the
Norfolk Virginian-Pilot and the
Ledger Star for over twenty-five years, and the co-editor of
A Handbook on Mass Media in the United States (Greenwood, 1994).
