Data Is Everybody's Business - The Fundamentals of Data Monetization

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial Key features of the book: -;;;Grounded in twenty-eight years of academic research , including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) -;;;Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks -;;;Rich with detailed case studies -;;;Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation,

Dettagli sul prodotto

• Autori: Barbara H. Wixom, Cynthia M Beath, Cynthia M. Beath, Cynthia M. Beath, Lesli Owens, Leslie Owens, Barbara H Wixom, Barbara H. Wixom
• Editore: The MIT Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 04.03.2025
• EAN: 9780262552981
• ISBN: 978-0-262-55298-1
• Pagine: 200
• Dimensioni: 152 mm x 229 mm x 14 mm
• Serie: Management on the Cutting Edge
• Categorie: Libri scolastici > Didattica > Formazione professionale; Scienze sociali, diritto, economia > Economia > Management; Economics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Information Management, BUSINESS & ECONOMICS / Management, Management and management techniques