Validity of questionnaire items: evaluation of supermarkets - Application of the Lawshe method

This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.

Info autore

Graduated in Production Engineering and MBA in Finance and Controllership from Candido Mendes University (Campos dos Goytacazes, RJ). Specialist in Management, Design and Marketing and master's student in Systems Applied to Engineering and Management at the Fluminense Federal Institute of Education, Science and Technology.

Dettagli sul prodotto

• Autori: Sérgio Augusto Faria Salles, Aldo Shimoya, Rogério T. Lisbôa
• Editore: Our Knowledge Publishing
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 25.06.2024
• EAN: 9786207705658
• ISBN: 9786207705658
• Pagine: 52
• Categoria: Scienze umane, arte, musica > Musica > Monografie