Emerging Trends in Consumer Behaviour in the Service Sector

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Riassunto

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Dettagli sul prodotto

• Con la collaborazione di: Wei Chen (Editore), Wei (Course leader Chen (Editore), Nazan Colmekcioglu (Editore), Nazan (Lecturer in Marketing and Strategy Colmekcioglu (Editore), Saloomeh Tabari (Editore), Saloomeh (Lecturer in Marketing and Strategy Tabari (Editore)
• Editore: Goodfellow Publishers Limited
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.07.2024
• EAN: 9781915097637
• ISBN: 978-1-915097-63-7
• Pagine: 210
• Dimensioni: 235 mm x 153 mm x 20 mm
• Peso: 330 g
• Illustrazioni: 40 Illustrations, black and white
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche