Ulteriori informazioni
Get up to speed on graphic design Graphic design is a skill, a creative practice, and a mindset.
Graphic Design For Dummies initiates you into all of it, teaching you how to tell compelling visual stories to any audience. You'll learn the basics of working in Adobe Creative Suite, and you'll get a primer on how to enhance your designs through collaboration and feedback. You'll even get practice exercises and pointers on turning graphic design into a career. With this plain-talking Dummies guide and bonus chapters available online, you can start filling that blank screen with incredible designs.
Inside... - Set up your workstation
- Analyze your audience
- Revise & perfect your designs
- Learn the principles of design
- Lay out pages for print
- Create a great portfolio
- Find six additional chapters at dummies.com
Sommario
Introduction 1
Part 1: What to Know Before You Start Designing 5 Chapter 1: What Is Graphic Design? 7
Chapter 2: Developing Your Problem-Solving Skills 21
Chapter 3: Practices for Creating Better Design Solutions 45
Chapter 4: Choosing the Right Tool for the Job 59
Chapter 5: Design Is an Iterative Process 91
Part 2: Using the Principles of Design to Elevate Your Work 119 Chapter 6: The Principles of Design: Balance, Contrast, and Emphasis 121
Chapter 7: The Principles of Design: Unity, Repetition, Rhythm, and Proportion 143
Chapter 8: The Principles of Design: Movement, Hierarchy, Alignment, and Space 169
Chapter 9: Creating Grid Systems and Page Layouts 181
Chapter 10: Constructing Color Systems 201
Chapter 11: Choosing Type and Creating a System 215
Part 3: The Part of Tens 231 Chapter 12: Ten Things You Should Know When Putting Together Your Design Portfolio 233
Chapter 13: Ten Ways Artificial Intelligence May Change Graphic Design 241
Index 247
Info autore
Ben Hannam, MFA, has been teaching graphic design since 2003. He currently serves as Associate Professor and Chair of Communication Design at Elon University while also managing his own graphic design agency. He is the author of
A Graphic Design Student's Guide to Freelance: Practice Makes Perfect and
Oh @#$%! I'm Graduating: A Student's Guide to Creating a Killer Portfolio.
