Orchestrating Success - Improve Control of the Business With Sales & Operations Planning

Informationen zum Autor Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley. Klappentext The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction. Zusammenfassung The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction. Inhaltsverzeichnis Working in Concert. Synchronizing with the Marketplace. Conducting the Process. Establishing Responsibilities. Preparing the Data. Operating the Process. Implementing the Process. Appendices. Index.

Dettagli sul prodotto

• Autori: Walter E Goddard, Goddard Walter E., Richard C Ling, Richard C. Goddard Ling, Ling Richard C.
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 05.06.1992
• EAN: 9780471132271
• ISBN: 978-0-471-13227-1
• Pagine: 176
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Business & management, Wirtschaft u. Management, Marketing & Sales, Marketing u. Vertrieb, Wirtschaft / Allgemeines, Lexika, Planung (Betriebswirtsch.)