Public Relations Writing Worktext - A Practical Guide for the Profession

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

Sommario

1. PR Writing: A Strategic Function 2. Planning to Write 3. Fundamentals of Public Relations Writing 4. Workplace Communications, Proposals and Reports 5. Writing for the Media 6. Background Materials and Features 7. Writing for Digital Communication 8. Social Media 9. Writing for Key Publics 10. Publications, Presentations and Speeches 11. Writing for Crisis Communications, Plans and Tools

Info autore

Joseph M. Zappala is Vice President, Communications, at City Year, Inc. and former Associate Professor, Utica University, USA.
Anthony W. D’Angelo is Professor of Practice and Department Chair of Public Relations, and Director of Executive Education, at Syracuse University’s Newhouse School of Public Communications, USA.

Riassunto

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

Dettagli sul prodotto

• Autori: Anthony W. D’Angelo, Joseph M. Zappala, Joseph M. (Cornell University Zappala, Zappala Joseph M.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.12.2024
• EAN: 9780367860028
• ISBN: 978-0-367-86002-8
• Pagine: 190
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Scienze umane, arte, musica > Storia; History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, Humanities, Communication Studies, Writing and editing guides, News media and journalism, PR writing;Public relations