Company and the Activist - Going Beyond Pr

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Sommario

Preface. Introduction. Chapter 1. Activism: What to expect. Chapter 2. The power of communities. Chapter 3. Business relations. Chapter 4. The legal approach: Shareholder activism and beyond. Chapter 5. The business fightback: Attempts to build immunity. Conclusion: Learning lessons

Info autore

Stuart Thomson is a public affairs and communications specialist, and published author. He advises clients on all elements of their political engagement and reputation management running his own consultancy, CWE Communications. Stuart regularly provides comment across the media, is an honorary research fellow at the University of Aberdeen, a regular speaker at conferences and delivers training for leadership teams. He was listed as one of the Top 100 Public Affairs Consultants by Total Politics, was shortlisted for the IoD and CIPR Director of the Year award, and won Vuelio online influencer of the year in the current affairs category.

Riassunto

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Dettagli sul prodotto

• Autori: Stuart Thomson, Thomson Stuart
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.11.2024
• EAN: 9781032443843
• ISBN: 978-1-0-3244384-3
• Pagine: 160
• Categorie: Scienze sociali, diritto, economia > Economia > Management; NATURE / Ecology, SOCIAL SCIENCE / Sociology / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Motivational, Management: leadership & motivation, Sales & marketing management, business strategy, Management: leadership and motivation, Social impact of environmental issues, Sales and marketing management, Business;Communities;Activist;Leaders;Communication