Understanding Visuals in the Life Sciences

"This book is written for life scientists and science communicators to help them create more effective visuals for non-specialists in popular science communication. Accessible and concise, this is a useful guide for students, general readers and anyone who creates visuals in popular science communication"--

Sommario

Foreword; Preface; 1. Introduction; 2. Photograph; 3. Micrograph; 4. Illustration; 5. Graph; 6. Interactive Visuals; 7. Infographics; Conclusion; Summary of common misunderstandings; References; Figure credits; Index.

Info autore

Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).

Dettagli sul prodotto

• Autori: Han Yu, Han (Kansas State University) Yu, Yu Han
• Editore: Cambridge University Press ELT
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.12.2024
• EAN: 9781009232241
• ISBN: 978-1-0-0923224-1
• Pagine: 232
• Serie: Understanding Life
• Categorie: Scienze naturali, medicina, informatica, tecnica > Scienze naturali, tematiche generali; Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; SCIENCE / Life Sciences / General, popular science, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SCIENCE / Philosophy & Social Aspects, Philosophy of Science, Communication Studies, Life sciences: general issues