Nonlinear - Navigating Design with Curiosity and Conviction

From the acclaimed designer and bestselling author of In Nonlinear< begins by taking the reader through Bethune's professional "zigs and zags." The author explains that while his interdisciplinary leaps were rare at the time he took them, these varied experiences unlocked perspectives about design and innovation that uniquely prepared him for our present moment and for the future. He then showcases the role of quantitative information to strategically frame and set boundary conditions for our creative exploration, and the role of qualitative insights to provide the substance necessary to begin crafting solutions that address unmet needs. The book also identifies accelerants (or flywheels) that will help readers as they reflect on their journey navigating the forest of ambiguity, with a specific emphasis on diversity, a key theme for Bethune, a Black man who has navigated new horizons. Readers will enjoy having the chance to customize the author's perspectives and make them their own at both an individual and team level.

Dettagli sul prodotto

• Autori: Kevin G Bethune, Kevin G. Bethune, Kevin G. Bethune, John Maeda, Maeda John
• Editore: The MIT Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 04.02.2025
• EAN: 9780262049436
• ISBN: 978-0-262-04943-6
• Dimensioni: 145 mm x 212 mm x 20 mm
• Serie: Simplicity: Design, Technology, Business, Life
• Categorie: Scienze umane, arte, musica > Arte; BUSINESS & ECONOMICS / Strategic Planning, DESIGN / Essays, Industrial / commercial art & design, history of design, BUSINESS & ECONOMICS / Diversity & Inclusion