Making Numbers Count - The art and science of communicating numbers

''Concise, breezy and pragmatic'' Wall Street Journal ''Remarkably practical techniques for comprehending and communicating the maths that really matters'' Adam Grant Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as ''lots''. Understanding numbers is essential in the modern world, but we simply aren''t built to understand them. What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.) What''s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.) How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is...thirty-two years.) Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

Info autore

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

Relazione

Concise, breezy and pragmatic. Wall Street Journal

Dettagli sul prodotto

• Autori: Chip Heath, Heath Chip, Karla Starr
• Editore: Penguin Books Uk
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 22.08.2024
• EAN: 9781804996218
• ISBN: 978-1-80499-621-8
• Pagine: 208
• Dimensioni: 127 mm x 198 mm x 12 mm
• Categorie: Saggistica > Natura, tecnica > Scienze naturali; Saggistica > Politica, società, economia > Società; Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Tematiche generali, enciclopedie; Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; SOCIAL SCIENCE / Popular Culture, History of Ideas, SOCIAL SCIENCE / Research, Social issues & processes, Communication Studies, Social research & statistics, Social and ethical issues, Social research and statistics, Data science and analysis: general