The Impact of Marketing Strategy on the Sales Performance - A study of Micro andSmall enterprises' owners. DE

The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed.

Info autore

All of us researcher at university of Duhok and Zakho. Teaching entrepreneurship and marketing management Modules for undergraduate students.

Dettagli sul prodotto

• Autori: Kawar Ali, Ayoub Ameen, Kawar Tirwanshi
• Editore: LAP Lambert Academic Publishing
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 14.03.2024
• EAN: 9786207470969
• ISBN: 9786207470969
• Pagine: 52
• Categoria: Scienze sociali, diritto, economia > Economia > Economia aziendale