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Informationen zum Autor JOE MATHEWS has nearly forty years' experience working in franchising, sales, and leadership roles. He has worked with companies like Subway, Fantastic Sams, Marco's Pizza, and other world-renowned franchisors. He has written five books on franchising, including Street Smart Franchising . Klappentext Make your next franchising effort an extraordinary success The Ultimate Guide to Responsible Franchising is a no-fluff guide to choosing and opening your own franchise business in your area. In the book, you'll explore the basics of franchising, why people invest in them, how to choose an opportunity, how to pick an ethical and responsible franchisor, and much more. Author Joe Mathews draws on over forty years of franchising, sales, and leadership experience to walk you through the steps you need to take to improve your odds of success and mitigate your risks in the world of franchising. Learn about the entrepreneurial traits you have that may work in your favor and those that may make failure more likely. Discover how to spot a reputable franchisor that's likely to help you by building massive brand value and avoid those likely to flounder in the face of intense competition. Perfect for first-time and serial entrepreneurs, The Ultimate Guide to Responsible Franchising is an essential resource for business owners who want to set themselves up for extraordinary success while avoiding dangerous pitfalls. "Joe Mathews' The Ultimate Guide to Responsible Franchising describes a philosophy integral to the success of College Hunks Hauling Junk & Moving. Every franchise candidate, franchisee, and franchisor executive who aspires to create an iconic franchise brand should read this book and execute the tactics and strategies within." - Nick Friedman, Co-founder of College Hunks Hauling Junk & Moving and 2024 IFA Entrepreneur of the Year Inhaltsverzeichnis Preface ix Introduction xv Part 1: What You Need to Know Before You Look at Franchises 1 1 Introduction to Franchising 3 2 Special Advice for the First-Time Entrepreneur 25 3 Setting Your North Star 35 4 Matching Your Skills and Aptitudes to Opportunities 69 5 The Learning Curve and Lifecycle of a Franchisee 83 6 What Insiders Want You to Know About Franchising Before You Invest 117 7 Assessing the Skills and Viability of a Franchisor 163 8 The Franchisor Landscape in the United States 173 9 Understanding Where Franchisors Are in Their Lifecycle and Learning Curve 183 Part 2: How Do You Find the Right Franchise? 235 10 Identifying Potential Franchise Options 237 11 The Franchise Buyer Journey 247 12 Your Final Decision Checklist 301 Conclusion 307 Acknowledgments 311 About the Author 313 Index 315 ...
