Fr. 43.50

Words to Win By - The Slogans, Logos, and Designs of America’s Presidential Elections: Updated Edition

Inglese · Copertina rigida

Pubblicazione il 26.11.2024

Descrizione

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From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories are compiled in a striking visual encyclopedia covering presidential elections from 1900 to 2024.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary Clinton's "I'm With Her" pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama and Joe Biden's "Build Back Better" slogan, campaign materials and supporter-made paraphernalia serve as portals into the complex nature of American politics, values, and emotions.

This collection of visual messaging, brimming with over five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.

In the fast-moving age of social media, this tangible display of effective--and regrettable--American artifacts is destined to delight political junkies and design aficionados of all stripes.



Sommario

Preface

The 1900 Election
The 1904 Election
The 1908 Election
The 1912 Election
The 1916 Election
The 1920 Election
The 1924 Election
The 1928 Election
The 1932 Election
The 1936 Election
The 1940 Election
The 1944 Election
The 1948 Election
The 1952 Election
The 1956 Election
The 1960 Election
The 1964 Election 
The 1968 Election
The 1972 Election
The 1976 Election
The 1980 Election
The 1984 Election
The 1988 Election
The 1992 Election
The 1996 Election
The 2000 Election
The 2004 Election
The 2008 Election
The 2012 Election
The 2016 Election
The 2020 Election
The 2024 Election

Notes

Info autore

Apollo Publishers is the publisher of The Colored Waiting Room: Conversations Between an MLK Jr. Confidant and a Modern Day Activist, Trans New York: Photos and Stories of Transgender New Yorkers, and Mapping America: The Incredible Story and Stunning Hand-Colored Maps and Engravings that Created the United States.

Riassunto

From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories are compiled in a striking visual encyclopedia covering presidential elections from 1900 to 2024.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary Clinton's “I’m With Her” pins to Warren Harding’s “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama and Joe Biden’s “Build Back Better” slogan, campaign materials and supporter-made paraphernalia serve as portals into the complex nature of American politics, values, and emotions.

This collection of visual messaging, brimming with over five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.

In the fast-moving age of social media, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.

Prefazione

Mainstream and political media: In addition to seeking continued coverage of the original edition of Words to Win By throughout the 2024 election, we will pitch media hits to publish in advance of the Inauguration to general and politics media such as the Washington Post, New York Times, Wall Street Journal, the Daily Beast, Real Clear Politics, 270toWin, Politico, and FiveThirtyEight.

History media targets will include American Heritage, History.net, History Today, History News Network, as well as podcasts like Presidential, Historiansplaining, Talking Politics: History of Ideas, This Day in Esoteric Political History, American Political History, and Politics Express.

Targeted digital advertising with SEO keywords to reach consumers with interest in presidential campaigns, American presidential history, political history, and political ephemera or paraphernalia. Keywords will be adjusted throughout the election and in the run up to Inauguration Day to stay up to date with an ever-changing political climate.

Trade media outreach will include such outlets as Publishers Weekly, Kirkus, Library Journal, ALA Booklist, and Shelf Awareness.

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