Ulteriori informazioni
This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. An essential guide for practitioners, researchers and scholars of international business and communication.
Sommario
Table of Contents
Preface
1. Introduction and Overview
2. Intercultural Communication Environment and Process
3. Language Competency and Language-Based Communication Zones
4. International Business Competencies and IB Competency-Based Communication Zones
5. Intercultural Competencies and Intercultural-Based Communication Zones
6. The Application of Competency-Based and Attitude-Influenced Communication Strategies
7. Effect of Link-Pin Channels in Intercultural Business Communication
8. Theory and Practices of the Link-Pin Channel Communication in Intercultural Business Communication
9. Intercultural Business Communication in the Digital Age
10. Global Situational Theory in Intercultural Business Communication, Theory Updates, Challenges and Future Directions
References
Index
Info autore
Bertha Du-Babcock is Chair Professor of Wenzao Ursuline University of Languages. Her teaching included universities in China, Hong Kong, and Japan. Du-Babcock's research focuses on theory development and teaching innovations in intercultural business communication. She has authored 48 journal articles, 8 books, and 13 book chapters.
Richard D. Babcock is Emeritus Professor of Management at the University of San Francisco. His research focuses on developing theoretical frameworks relating language and culture in global business contexts. He has extensive consulting experience, including clients from 25 US-based and international organizations.
Riassunto
This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. An essential guide for practitioners, researchers and scholars of international business and communication.
