Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

Riassunto

For undergraduate courses in business communication. 

Develop business students' professional communication skills

Following in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Boveé and Thill's Excellence in BusinessCommunication, the most significant and recent technology-relatedchanges affecting the business world are thoroughly discussed. Not to beforgotten, the text continues to emphasize the fundamental skills andprinciples of business communication. Featuring practical advice, time-testedprocesses, and real-world examples, Excellence in BusinessCommunication is the premier text for honing and developing businessstudents' essential communication skills.

Dettagli sul prodotto

• Autori: Courtland Bovee, Courtland L. Bovee, John Thill, John V. Thill
• Editore: Pearson Academic
• Lingue: Inglese
• Formato: Prodotto multimediale
• Pubblicazione: 18.10.2021
• EAN: 9781292405247
• ISBN: 978-1-292-40524-7
• Dimensioni: 217 mm x 276 mm x 26 mm
• Peso: 1384 g
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing