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Customer Magic--The Macquarie Way shines a light on how an Australian technology company grew from a challenger telecom brand in the 1990s into a dynamic billion-dollar company. In a market notorious for underserving and overcharging customers, Macquarie Technology harnessed the magic of customer experience to achieve seemingly impossible customer-centric results and become world leaders in delivering award-winning customer experience.
This practical, easy-to-read guide for any leader, business owner, or team member in any size organization shares key lessons to transform customer experience and drive growth in your business. It will inspire, spark action, and empower you to make your own brand of magic.
Info autore
Joseph A. Michelli is a #1
New York Times bestselling author and globally recognized customer experience consultant. He is the author of books about brands renowned for their stellar service and outstanding growth, such as the Ritz-Carlton Hotel Company, Mercedes-Benz, and Starbucks. Michelli was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book.
