Routledge Companion to Media Audiences

The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions.
Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences.
The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.

Sommario

Introduction to Companion to Media Audiences  PART I: AUDIENCE THEORIES AND APPROACHES  Introduction  1. Constituting the Techno-Normal: The Practices of Everyday Media Consumption  2. Mediations, Popular Cultures, and Cartographies: Contemporary Audiences in Latin America  3. Media Audiences as Explorers of Interpretant Signs and Vulnerable Frames  4. How Universalised Language Misconstrues Audiences in the "Middle East"  5. De-westernizing Fan Studies in the Era of Globalization and Digitization  6. Media-Ready Feminism, Everyday Sexism, and Audience Reception: Negotiating the Entanglements of Polysemic Televisual Texts  7. From Media Audiences to Everyday Cultures and from Signifying Practice to Practical Sense  PART II: AUDIENCE IMAGINARIES  Introduction  8. Broadening the Imagined Audience: The Case of "Gamers"  9. Platformisation and Personalisation: The making of "contingent" online audiences  10. Imagining Audiences as Media Users: Audience Research's Role as an Imagining Institution  11. Relationship Status of Journalists with Their Audiences on Social Media: It's Complicated  12. Allies or Antagonists? Reconciling Engaged Journalism's Imagined Audiences  13. When TV Shows Get More Inclusive, Yet Audiences More Divided: How to Study Fan and Anti-Fan Communities Online  PART III: AUDIENCE MODES  Introduction - Audience Modes: A Granular Approach  14. Transmedia (Anti-storytelling) Audiences  15. Virtual (Idol) Audiences: Canon, Fanon and Multivocality in Vocaloid Cultures  16. Immersive Audiences: Dreaming Of Living in Media  17. Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits  18. Reactive Audiences: Carnal Videos  19. Bored Audiences: Zoned In and Out  PART IV: AUDIENCE ENGAGEMENT AND EXPERIENCES  Introduction  20. Tracking Engagement in Documentary Viewing: A Critical Retrospect  21. When Does Documentary Cut Through? The Challenge of Tracing Documentary's Social and Political Impact Through Audience Research  22. Playing the Audience Card  23. Rethinking Transmedia Audiences  24. Social Movements and the Self-mediation of Vulnerability on Digital Media  PART V: AUDIENCES, AFFECT AND IDENTITIES  Introduction  25. 'I Know What You Mean'. Contingency and Contextualisation: Subjects, Technology and Affect in Everyday Practice  26. Unwanted Audienceship, Audience Resilience: A Case Study of the MIRROR Incident in Hong Kong  27. Black Audiences, Brand Voices, and Affective Communities  28. What's Labour Got to Do with It? Getting (Back) To Class and Culture in Audience Research  29. Intimate Orientations: People's Everyday Engagements with Digital Media  PART VI: AUDIENCE PLACES AND ENVIRONMENTS  Introduction  30. Affective Infrastructuring as a Survival Mechanism: Unhoused Media Users and Their Media  31. Geometries of Power and Latin American Feminist Audiences  32. Neuroqueering Audience Research  33. Slow Reality TV and Chinese Audiences  34. The Felt Experience of Atmosphere: Implications for Audience Research  PART VII: METHODOLOGIES FOR THE STUDY OF MEDIA AUDIENCES  Introduction  35. Rethinking The Methodologies of Media Effects: Introducing Quantitative Criticalism  36. Audience Research in a Cross-Cultural Framework: When Lofty Ideals Collide with Complicated Realities  37. Interviewing as Building Situated Platform Knowledge: A Reflection on Interviews with Transnational Women Content Creators  38. Digital Bayanihan as Method: Rethinking the Audience-Producer Relationship in Influencer Cultures  39. Youth Participatory Action Research: Methods and the study of audiences  40. Integrating Autoethnography and Interviewing for Researching Child and Parent Audiences in Turkey

Info autore

Annette Hill is Professor in Media and Communication, Jönköping University, Sweden. With 25 years' experience of audience research, in over 100 publications, her work addresses transnational audiences for factual and fictional genres, live events, tourism and theatre, using multi methods and analytic dialogue with industry and citizen stakeholders.
Peter Lunt is Professor of Media and Communication at the University of Leicester, UK. His research encompasses audience research, media regulation and the relationship between media research and social theory.

Riassunto

The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.

Relazione

"A phenomenal contribution. It not only offers an authoritative and up-to-date survey of the field but also shows how it is being revitalised by engagements with technological, social, geopolitical and cultural shifts. Based on the ideas presented here, audience studies represents an exciting and important set of questions, methods, and critical orientations from which to explore a rapidly changing and ever more media-saturated world."
- Rosalind Gill, Goldsmiths, University of London
"No book can promise conclusions in a field that is ever expanding but it is possible, as in this companion, to offer an updated, state-of-the-art collection of research that explores various disciplinary, thematic, and regional approaches to media audiences. The future of audiences' research is here."
- José Luis Fernández, Consulting professor and researcher on mediatizations, University of Buenos Aires

Dettagli sul prodotto

• Autori: Annette Lunt Hill
• Con la collaborazione di: Annette Hill (Editore), Hill Annette (Editore), Peter Lunt (Editore), Lunt Peter (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 17.09.2024
• EAN: 9781032214665
• ISBN: 978-1-0-3221466-5
• Pagine: 582
• Serie: Routledge Media and Cultural Studies Companions
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Scienze umane, arte, musica > Storia; Popular Culture, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Communication Studies, TV & society, Media studies: TV and society, Media, Information & Communication Industries