Fr. 89.80

Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

Inglese · Prodotto multimediale

Spedizione di solito entro 3 a 5 settimane

Descrizione

Ulteriori informazioni

Sommario

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Professional Communication in a Digital, Social, Mobile World
  2. Interpersonal Communication Skills
  3. Collaboration and Business Etiquette
  4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

  1. Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

  1. Building Careers and Writing Résumés
  2. Applying and Interviewing for Employment

APPENDICES

  1. Format and Layout of Business Documents
  2. Documentation of Report Sources

Info autore

John V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.
John Thill and Courtland Bovée were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Dettagli sul prodotto

Autori Courtland Bovee, Courtland L. Bovee, John Thill
Editore Pearson Academic
 
Lingue Inglese
Formato Prodotto multimediale
Pubblicazione 04.09.2023
 
EAN 9781292450032
ISBN 978-1-292-45003-2
Dimensioni 217 mm x 277 mm x 25 mm
Peso 1437 g
Categoria Scienze sociali, diritto, economia > Economia > Economia aziendale

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