Social Media Measurement and Management - Entrepreneurial Digital Analytics

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

Sommario

Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Template Options Appendix B: Social Media Marketing Evaluation

Info autore

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet, and social media communication. These include Free Expression in the Age of the Internet (2000), Social Media Law and Ethics (2021), Social Media and Political Communication (2022), and Social Media Communication: Concepts, Practices, Data, Law and Ethics, Fourth Edition (2024).

Riassunto

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

Dettagli sul prodotto

• Autori: Jeremy Harris Lipschultz, Jeremy Harris (University of Nebraska Lipschultz
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.08.2024
• EAN: 9781032252100
• ISBN: 978-1-0-3225210-0
• Pagine: 308
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Mediologia; Scienze umane, arte, musica > Storia; Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Social networking, Social media / social networking, Communication Studies, News media and journalism, Media, Information & Communication Industries, COMPUTERS / Internet / Social Media, COMPUTERS / Data Science / Data Visualization, COMPUTERS / Database Administration & Management, Data capture and analysis, Data Capture & Analysis