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This book delves into the intricate components of commercial arts-lines, strokes, shape, composition, and light-crucial for communicating brand identity and emotions. It explores the evolution of human figure representation in new media art, from traditional to digital techniques. The narrative unfolds the essence of survival and communication through the journey of printmaking, emphasizing its role in disseminating ideas across history. From prehistoric hand stencils to contemporary digital prints, prints emerge as global ambassadors of cultural aesthetics, fostering collective evolution. Benode Behari Mukherjee's mural, "Birbhum Landscape," exemplifies art's immersive quality, demanding viewer engagement and exploration. The chapter also unravels the transformative works of Joseph Beuys and Santiago Sierra, challenging social norms through "Social Sculpture," presenting a new era where art influences every aspect of life. Beuys's myth-making and Sierra's critique collectively redefine the role of art, urging readers to reflect on societal norms through the lens of creativity.
