Fr. 210.00

Strategic Communication in a Global Crisis - National and International Responses to the Covid-19 Pandemic

Inglese · Copertina rigida

Spedizione di solito entro 1 a 3 settimane (non disponibile a breve termine)

Descrizione

Ulteriori informazioni

Sommario










Dedication
Foreword
Preface
Acknowledgements
List of contributors
List of Figures, Tables and Infographics
Part I: Introduction
Chapter 1: A world turned upside down
Ralph Tench, Juan Meng and Ángeles Moreno
Part II: Observations and responses from communication professionals around the world
Chapter 2: A question of trust: Exploring trust concepts, experiences, and early observations from Europe
Chiara Valentini, Øyvind Ihlen and Ralph Tench
Chapter 3: Communication professionals' adaptation to COVID-19 impacts in North America
Juan Meng, Bryan Reber and Tong Xie
Chapter 4: Latin America and the strategic communication dilemma in times of COVID-19
Alejandro Álvarez-Nobell, Juan-Carlos Molleda, Ángeles Moreno and Ana María Suárez-Monsalve
Part III: Global perspectives on COVID-19 communication
ASIA
Chapter 5: Assessing COVID-19 communication in China:
Communication channels, sources for information, and information retention
Juan Meng, Ruoyu Sun, Tong Xie and Zhao Wang
EUROPE - SOUTH
Chapter 6: "I am impressed by how quickly they changed": The impact of CSR communication initiatives during COVID-19 among millennials in Italy
Elanor Colleoni, Mirko Olivieri, Stefania Romenti and Grazia Murtarelli
Chapter 7: Risk communication and disinformation in Portugal: How media consumption affects the understanding of COVID-19 health-protective messages
Gisela Gonçalves, Valeriano Piñeiro-Naval and Sónia de Sá
Chapter 8: COVID-19 information seeking in Spain: How media use affects trust in the government
Cristina Navarro, Ángeles Moreno and Cristina Fuentes-Lara
EUROPE - NORTH
Chapter 9: The good, the bad and the ugly: Learning lessons from the UK's COVID-19 communication
Ralph Tench and Gemma Bridge
Chapter 10: Public trust in governments' communicating with intermediaries: Finnish and Swedish governments during the COVID-19 pandemic
Chiara Valentini and Mark Badham
Chapter 11: Experiencing COVID-19 in Denmark, Norway and Sweden: The role of the Nordic model
Øyvind Ihlen, Bengt Johansson and Mark Blach-Ørsten
AMERICA - SOUTH
Chapter 12: Strategic communication and left-wing populist governments: The paradigmatic case of crisis management due to COVID-19 in Argentina
Alejandro Álvarez-Nobell
Chapter 13: Brazil and the COVID-19 pandemic: Crisis communication management as opposed to public communication
Andréia Silveira Athaydes, Karen Cristina Kraemer Abreu, Marcus Vinicius de Jesus
AMERICA - NORTH
Chapter 14: Factors influencing Americans' preventive behaviours during the COVID-19 pandemic: Lessons for strategic health and risk communicators
Sung In Choi, Yan Jin and Mark Badham
EUROPE - EAST AND SOUTH EAST
Chapter 15: Crisis communication by the government of Georgia during the COVID-19 pandemic
Natia Kaladze, Leli Bibilashvili and Mari Bandzeladze
Chapter 16: Information-seeking behaviour and governmental communication assessment during the COVID-19 pandemic in Romania
Camelia Cmeciu, Anca Anton, Anamaria Nicola
Chapter 17: COVID-19 communication in Turkey: Exploring the public's information-seeking behaviour
Özlem Alik¿l¿ç, Ebru Gökaliler and ¿nanç Alik¿l¿ç
AFRICA
Chapter 18: An African perspective of COVID-19 communication: Citizens' perspectives and sense-making of the pandemic in Nigeria
Chinedu Jude Nwasum, Ezinne Chioma Abaneme and Aloysius Chukwuebuka Ifeanyichukwu
Part IV: Conclusion
Chapter 19: Implications for the future of strategic communications from the COVID-19 pandemic
Ralph Tench, Juan Meng and Ángeles Moreno
Index


Info autore










Ralph Tench is professor of Communication and director of research for Leeds Business School, Leeds Beckett University in the UK, and past president (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). Professor Tench's research involves national and international funded projects from the private sector, the EU, public health and research councils.
Juan Meng, PhD, is the Head of the Department of Advertising and Public Relations at the University of Georgia, USA. She serves on the national advisory board of the Plank Center for Leadership in Public Relations and the Institute for Public Relations (IPR) ELEVATE. Her research specialisation includes public relations leadership, leadership development, women and leadership in PR, and global communication.
Ángeles Moreno, outgoing President of EUPRERA is a scholar at the high-performance Group of Advanced Studies on Communication (GEAC) at the University Rey Juan Carlos, with extensive experience and leadership on transnational and awarded research projects. She is included in a prominent position in the national ranking of researchers with about 27 books, 16 chapters and more than 55 academic journal papers.


Riassunto

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.

Dettagli sul prodotto

Autori Ralph (Leeds Beckett University Tench
Con la collaborazione di Juan Meng (Editore), Meng Juan (Editore), Ángeles Moreno (Editore), Ralph Tench (Editore), Tench Ralph (Editore)
Editore Taylor & Francis Ltd.
 
Lingue Inglese
Formato Copertina rigida
Pubblicazione 20.10.2022
 
EAN 9781032026954
ISBN 978-1-0-3202695-4
Pagine 364
Serie Routledge New Directions in PR & Communication Research
Categorie Scienze sociali, diritto, economia > Economia > Pubblicità, marketing

Advertising, Business & Economics / General, Economics, Public Relations, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies

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