Digital Marketing Fundamentals - From Strategy to Roi

Riassunto

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Dettagli sul prodotto

• Autori: Mike Berry, Berend Sikkenga, Marjolein Visser, Marjolein Sikkenga Visser
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 06.07.2021
• EAN: 9781032067414
• ISBN: 978-1-0-3206741-4
• Pagine: 650
• Serie: Routledge-Noordhoff International Editions
• Categorie: Scienze sociali, diritto, economia > Economia > Economia politica; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, Sales and marketing management