Neighborhood Branding, Identity and Tourism

Riassunto

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

Dettagli sul prodotto

• Autori: Staci M. Zavattaro, Staci M. (University of Central Florida Zavattaro
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 18.12.2020
• EAN: 9780367671877
• ISBN: 978-0-367-67187-7
• Pagine: 110
• Serie: Routledge Focus in Tourism
• Categorie: Scienze sociali, diritto, economia > Sociologia > Teorie sociologiche; Florida, Orlando, Human Geography, Urban communities, Settlement, urban and rural geography, Tourism industry, Hospitality and service industries, Tourism geography