Alphabet - The Becoming of Google

Riassunto

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

Dettagli sul prodotto

• Autori: Micky Lee, Micky (Suffolk University Lee
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 20.05.2019
• EAN: 9780367197346
• ISBN: 978-0-367-19734-6
• Pagine: 118
• Serie: Global Media Giants
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Mediologia; Media Studies, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, Political Economy, Political campaigning & advertising, Political campaigning and advertising, Media, Information & Communication Industries