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Zusatztext "An urgent addition to accounts of globalization in the new millennium! Media Across Borders attends to key issues - digitalization! transnationalism and media convergence - to describe diverse practices of localization. Theoretically astute! the essays in this collection sparkle with insight and vigour."- Associate Professor Constantine Verevis! Monash University! Melbourne"Media Across Borders provides a hugely welcome addition to debates about the globalisation and localisation of contemporary audiovisual culture. Its engaging! articulate and highly perceptive essays provide a series of thought provoking and timely interventions into some of the key features of the increasingly digitalised audiovisual landscape of the twenty first century."- Professor Lucy Mazdon! University of Southampton"An interdisciplinary! innovative and unique volume. Interdisciplinary as it truly combines tools and methodologies from different areas to cast a close eye on today's production of! and market for! audiovisual entertainment. Innovative as it moves away from case study-based analyses and goes as far as to devote a whole section to outlining new! interdisciplinary research avenues. Unique as it draws together and combines concepts such as audiovisual translation and localization! which have too often! mistakenly! been kept apart. A highly recommended read." - Associate Professor of Translation! Elena Di Giovanni! University of Macerata! Italy Informationen zum Autor Andrea Esser?is a Principal?Lecturer in Media and Communications at the University of Roehampton! UKIain Robert Smith is a Lecturer in Film at the University of Roehampton! UKMiguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton! UK Zusammenfassung This volume provides an overview of media localisation practices and trends and reveals its significance in the audiovisual sector. Inhaltsverzeichnis Introduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining ‘the local’ in localization or ‘Adapting for who?’ Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children’s Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland – Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players’ Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino ...
