Consumer Behaviour (Rle Consumer Behaviour) - A Practical Guide

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Sommario

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

Info autore

Foxall, Gordon R.

Dettagli sul prodotto

• Autori: Gordon Foxall, Gordon R Foxall, Gordon R. Foxall, Foxall Gordon, Foxall Gordon R.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.11.2016
• EAN: 9781138832398
• ISBN: 978-1-138-83239-8
• Pagine: 210
• Serie: Routledge Library Editions: Consumer Behaviour
• Categorie: Saggistica > Psicologia, esoterismo, spiritualità, antroposofia > Psicologia applicata; Scienze sociali, diritto, economia > Economia > Altro; Market research, PSYCHOLOGY / Industrial & Organizational Psychology, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Occupational and industrial psychology, Occupational & industrial psychology, Sales and marketing