Cim Coursebook: Managing Marketing

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Sommario

The Marketing Infrastructure; Chapter 1 Organisational Structures; Chapter 2 Quality Systems and Processes; Chapter 3 Measuring, Monitoring and Improving Marketing Performance; Managing Marketing Teams; Chapter 4 Management, Leadership and Establishing Teams; Chapter 5 Managing Teams; Chapter 6 Improving Team Performance; Operational Finances for Marketing; Chapter 7 Managing Marketing Finances; Chapter 8 Budgeting and Costs; Chapter 9 Variance and Monitoring;

Info autore

Andrew Sherratt, Francis Nicholson, Richard Meek

Riassunto

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Dettagli sul prodotto

• Autori: Richard Meek, Meek Richard, Francis Nicholson, Francis Meek Nicholson, Nicholson Francis
• Con la collaborazione di: Andrew Sherratt (Editore), Sherratt Andrew (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.06.2017
• EAN: 9781138440951
• ISBN: 978-1-138-44095-1
• Pagine: 284
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management