How to Measure Customer Satisfaction

Riassunto

Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.

Dettagli sul prodotto

• Autori: John Brierley, Nigel Hill, Nigel (London School of Hygiene and Tropical Hill, Nigel Brierley Hill, Hill Nigel
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 11.08.2017
• EAN: 9781138407855
• ISBN: 978-1-138-40785-5
• Pagine: 160
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Customer services, Sales and marketing