Marketing Cultural and Heritage Tourism - A World of Opportunity

Riassunto

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.

Dettagli sul prodotto

• Autori: Rosemary Rice Mccormick, McCormick Rosemary Rice
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 11.07.2017
• EAN: 9781138405028
• ISBN: 978-1-138-40502-8
• Pagine: 188
• Serie: Museum Store Association
• Categorie: Saggistica > Storia > Preistoria e protostoria, mondo antico; SOCIAL SCIENCE / Archaeology, Archaeology