Fr. 80.00

Internationalisation of Retailing in Asia

Inglese · Tascabile

Spedizione di solito entro 3 a 5 settimane

Descrizione

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Examines recent developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector, which has continued to be fairly traditional until recently in many Asian countries.

Sommario

List of figures, List of tables, List of contributors, Acknowledgements, Introduction, 1. International retailing in Japan, 2. The development of foreign retailing in Taiwan: the impacts of Carrefour, 3. Moves into the Korean market by global retailers and the response of local retailers: lessons for the Japanese retailing sector?, 4. Structural changes in the retail industry: the Korean government’s industrial policy subsequent to opening the domestic market, 5. The impact of World Class Distributors on the retail industry in Thailand, 6. Globalising retailing in Singapore:cultural commodification and economic change, 7. Internationalization of retailing in China, 8. International transfer of retail know-how through foreign direct investment from Europe to China, 9. The reform of the distribution system in China: opening the system to the outside world, 10. The role of government in creating competitive advantage in the globalized economy: the case of Shanghai, China, 11. Towards a model of the impacts of retail internationalisation, 12. Conclusion: the direction of future research on the internationalisation of retailing, Index

Info autore










John Dawson is Emeritus Professor of Marketing at the University of Edinburgh
Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Kobe, Japan
Sang Chul Choi is Professor of Distribution and Marketing at Kansai University, Japan

Roy Larke is a Senior Lecturer in Marketing at Waikato University, New Zealand



Riassunto

Examines recent developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector, which has continued to be fairly traditional until recently in many Asian countries.

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